I have been selling on Amazon now for over ten years and as a private label seller for almost 6 years. Over this time, I always get the same question…what is your most important secret to achieving success on Amazon?
Many times, I think people asking me this are looking for the “secret sauce” that I would just tell them what it is and magically turn their Amazon business into a multiple million-dollar machine. I wish there was a magic wand that I could just wave and make it happen for so many Amazon sellers that I see struggling to achieve success…but this just doesn’t exist.
Now don’t get all upset now thinking that I had “The Secret” to share with you and now I am telling you that it does not exist…because there is a SECRET!
And yes, I am going to share it with you today. Fact is this one thing can have a tremendous impact on whether you have success selling on Amazon or not.
But first, I want to share some stats with you…
- Did you know that in 2018, there were over 200,000 Amazon sellers generating more than $100,000 per year selling on Amazon?
- Did you know that in that same year of 2018, over 50,000 sellers exceeded $500,00 in yearly sales and over 23,000 sellers exceeded $1,000,000 in yearly sales?
- Current sales on Amazon now accounts for over 50% of all online sales in the USA and around 5% of all retail sales both online and offline in the USA…Crazy right!
- Amazon continues to grow at around 40% year over year and shows no end of slowing down in sight.
Now why do you think I shared these statistics with you?
The reason is because I want you first to fully understand that not only is the Amazon selling opportunity still huge…but it is still growing! In addition to that, there are many sellers generating HUGE amounts of income from their Amazon private label businesses.
This is highly important because I hear a lot of people talking about how they missed the boat with the online business model. How you cannot make money selling private label products anymore. I hear people saying that it is impossible to make money selling on Amazon. I am hearing people say, ” I tried that business and lost money.”
Why do they believe this? Well in reality, most people do fail in their endeavors to sell on Amazon. Negative people love sharing with others that it did not work for them. (misery loves company) Because a bunch of people posting on social media and in groups talk about how Amazon did not work for them, it must not work, right? This is just not true.
They did not take the time to learn the secret that could have help guided them. A secret that is a proven path to success. They may have even known about this secret but decided that they were not going to act on the knowledge that was shared with them. Or maybe they just figured they could do all that is needed on their own without ever learning from those who are actually successful doing, achieving, and implementing.
Wait…did you catch that? I just shared with you “The Secret!”
Instead of me indirectly saying it, let me fully state the secret to truly becoming a successful seller on Amazon, online or whatever endeavor you take on and want to become a success doing…
In order to achieve success, simply find someone that has already achieved the success. Find someone that you know has been operating a successful business and duplicate what they did. By following the exact same path to achieve your own success you lessen the risk of failure, lost time and money.
Here is a direct quote from Tony Robbins taken from his Flex Your Brain: “The fastest way to be successful, find someone who has achieved the results you want and copy what they do, and you'll achieve the same results.”
Sounds simply enough…right? The only problem with this is that most people that have achieved this success that you are looking to follow are not willing to share their secrets with you.
Ah but guess what? There are some highly successful people in this Amazon business that believe in the abundance mindset. A mindset that says, there is more than enough. Enough customers, enough products, enough abundance. These are experts that are willing to help guide you to achieving your own success as they know that mentoring you will not negatively affect their own success but by helping others they excel.
These are the people, the teachers, mentors and coaches that you want to grab a hold of, learn everything that they do. By doing this, it will put you and your business on to the fast road to success!
Think about it…from a very young age, we learn from our parents, teachers and coaches how to do something successfully. If we want to learn to play baseball, we learn from our coach how to correctly swing the bat and hit the ball. If we want to learn how to play an instrument, we go to a music teacher who will teach us how to read music and play correctly.
For whatever reason when an Amazon business is started, the general thought process is that we can figure it out on our own or that there is everything we need to learn from a course that does not have any interactive assistance. Why do we think we can easily succeed in any business let alone an Amazon business when all our lives we learn from having a coach, mentor and/or some kind of mastermind group to learn together with?
Mentorship is the key! Without it, you will waste time and money trying to figure it out on your own when you could have simply invested into your own future by joining a mentor/mastermind group.
Having someone that has already walked the walk in this business is key to helping you achieve that success you have been searching for. This is truly the secret to achieving your goals selling on Amazon.
Amazon continues to grow at over 40% a year. There are over 200,000 people making over $100,000 a year on Amazon right now and growing. Put simply, THE BUSINESS MODEL WORKS!
But without the right mentor/mastermind group to help you steer clear of the dense Amazon selling mine field of failures, succeeding will be very difficult.
Do you truly want to become one of those Amazon success stories where people start asking you…hey, what is the secret to your success? Then it is time for you to invest in yourself. Get a coach or mentor(s) to guide you down the proven path of Amazon selling success.
I look forward to hearing about your future success after you implement “The Secret” into your own life and business.
Dave Kettner
Amazon Expert Seller, Mentor and Coach
Being an entrepreneur from a young age, Dave began searching for ways to use the Internet in 1998 as he saw the potential that it had to be able to reach people on a global level.
Through years of internet marketing experience, he finally found his perfect storm…marketing his own private label products on Amazon in 2013. Since then, he has generated over 8 million dollars on Amazon and consistently makes over 6 figures monthly both on and off Amazon.
While his business runs on autopilot, Dave now focuses on teaching his students how to follow the “proven golden path” to both on Amazon and off Amazon private labeling product. He is a selling success and has always been a passionate teacher. Dave continues to be a pay it forward guy who is a sought-after expert, speaker and trainer for all things Amazon and Internet marketing.
To learn more about get mentored by Dave Kettner, check out his coaching/mentoring mastermind group here: http://amzandbeyond.com.
